September 10, 2008, 12:00 AM

PhotoWorks.com pictures more back to school revenue

PhotoWorks.com is acting on its own research that shows that parents of school-age children want better deals on school photos. PhotoWorks is offering a back-to-school deal with specials on individual photo packages and other personalized items.

PhotoWorks.com is acting on its own research that shows that parents of school-age children want better deals on school photos.

The online retailer of photo expression products and a business unit of American Greetings Corp., No. 136 in the Internet Retailer Top 500 Guide, recently polled several hundred parents of school-age children and found that 63% are unsatisfied with the price and quality of annual school pictures. The survey, conducted in August and just prior to the opening of schools, found that 50% of the parents answering the questionnaire also are interested in personalizing everyday school items, including journals, day planners, locker posters and commemorative items such as yearbooks.

To spur sales, PhotoWorks, which was acquired by American Greetings in January for approximately $26.5 million, is offering Internet shoppers a back-to-school deal with specials on individual photo packages and other personalized items. For a range of $16.95 to $39.95, parents and PhotoWorks shoppers can upload photos to PhotoWorks.com to create various-sized photo books in hard or soft covers for the entire school year. Students and their parents can also upload additional images to PhotoWorks.com and create personalized locker posters and sketchbooks for $9.95 and $14.95, respectively.

"We found that parents are looking for high quality and a good value for the school photo packages," says PhotoWorks vice president of marketing Lanae Weir. "Our back-to-school collection offers students and parents a unique way to express themselves while saving money on more costly alternatives."

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