September 8, 2008, 12:00 AM

Database and list management vendor promotes sales exec to general manager

As GM, Ryan McGavran will oversee management, product marketing and business development.

Katie Evans

Managing Editor, International Research

List management and database marketing company AbsoluteROI has promoted from within to find its new general manager. In his new role, Ryan McGavran, previously director of sales, will head the company’s management, product marketing and business development.

McGavran also will continue to manage data mining, market analysis, building strategic alliances and sales operations for the company. “His contagious enthusiasm, analytic ability and leadership complement his keen understanding of client needs and help him steer AbsoluteROI to exceed targets and drive product and process innovation,” says Derek LaFavor, chief executive officer of Selling Source LLC, parent company of AbsoluteROI.

Prior to joining AbsoluteROI, McGavran was business development manager at Intelius Inc. He most recently led the company’s data services group, focusing on integrated data applications. Earlier in his career, he was with Seattle-area start-up company LocalMobileNetwork, where his primary responsibilities were expanding the company’s user base and revenue generation.

AbsoluteROI’s principal product is Datacard, a list management service that supports direct marketing campaigns for online and bricks-and-mortar businesses.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement