September 5, 2008, 12:00 AM

eBay sees green in selling green

To capitalize on the growing consumer market for purchasing eco-friendly products, eBay is launching WorldofGood.com, an online marketplace that will sell products that are environmentally safe and help community organizations.

Katie Evans

Managing Editor, International Research

Never at a loss to carve out a new niche, eBay Inc. sees green in selling green.

To capitalize on the growing consumer demand for eco-friendly products, eBay is launching WorldofGood.com, an online marketplace that will sell products that are environmentally safe and help community organizations. The products span 15 categories, including home and garden, art, jewelry, clothing and food. Goods sold on WorldofGood.com are verified by organizations such as TransFair USA (Fair Trade Certified), Co-op America and Aid to Artisans to meet a core set of ethical and environmental standards.

"WorldofGood.com by eBay gives shoppers who care about making a difference access to great products that help people and the planet," says Lorrie Norrington, president of eBay Marketplaces. "Socially responsible shopping just got bigger and better."

On WorldofGood.com online shoppers can purchase so-called “fair trade” coffee, accessories and home décor items made from recycled materials, organic clothing and animal-friendly beauty products. WorldofGood.com also features a labeling system that allows shoppers to see the social and environmental impact of each purchase. Shoppers can see if items conserve energy, support animal rights or if they are made from recycled and organic materials. The WorldofGood.com marketplace features an online community with articles, discussion boards and question and answer forums.

All WorldofGood.com listings are also available on eBay’s main auction site, which brings socially responsible products to eBay`s more than 84 million active users worldwide, the company says. "We created the WorldofGood.com marketplace to enable shoppers to purchase socially responsible products with confidence," says Robert Chatwani, general manager of WorldofGood.com by eBay. "Regardless of the social causes most important to consumers, they can easily shop for items according to a variety of different attributes, allowing them to customize their shopping impact."

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