September 2, 2008, 12:00 AM

eBay and web-linked stuffed animals top searches in July

Online auctioneer eBay received almost 18 million searches while Webkinz racked up nearly 5.7 million, according to Nielsen Online. Wal-Mart received about 4.5 million searches and Target 3.2 million.

Don Davis

Editor in Chief

Internet searchers looking for shopping web sites in July were all about auctions: There were almost 18 million searches for “ebay.” The online auctioneer was far ahead of the pack, with “walmart” ringing up about 4.5 million searches and “target” hitting 3.2 million, according to data provided to Internet Retailer from Nielsen Online’s MegaView Search Custom Data. The MegaView Search data is based on tallies from 58 representative search engines.

Consumers were all over toys and games in July when it came to searching for retail products: “webkinz,” Internet-linked stuffed animals, received nearly 5.7 million searches while “games” racked up 2.5 million. In third place was “iphone” with almost 750,000 searches.

Following are the top 10 retailer and product searches for July, according to Nielsen Online:

Top 10 retailer searches

    1) ebay, 17,827,000
    2) walmart, 4,442,000
    3) target, 3,200,000
    4) home depot, 2,655,000
    5) amazon.com, 2,099,000
    6) best buy, 2,074,000
    7) netflix, 1,745,000
    8) lowes, 1,626,000
    9) sears, 1,382,000
    10) circuit city, 1,303,000

Top 10 product searches

    1) webkinz, 5,690,000
    2) games, 2,522,000
    3) iphone, 747,000
    4) dress up games, 727,000
    5) xm radio, 562,000
    6) wii fit, 507,000
    7) wii, 455,000
    8) cheap tickets, 448,000
    9) dish network, 408,000
    10) cars, 402,000

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