- The Parent Company Announces New Merchandising Partnership with Leading Online Retailer drugstore.com

eToys and BabyUniverse Divisions to Support Toys and Baby Products Sold on drugstore.com

DENVER, Aug. 28 -- The Parent Company (NASDAQ: KIDS) , a leading commerce, content and new media company for growing families, today announced a new relationship to merchandise and fulfill select toy and baby products sold on drugstore.com, a top 50 Internet Retailer.

The Parent Company will provide popular children`s and baby products for the toys and kids electronics department on the drugstore.com retail website. The Parent Company offers an e-commerce solution for online retailers, providing category management, product content, inventory control and order fulfillment.

"We`re excited to add a new strategic retail partner into our business model of leveraging our merchandising expertise and making full use of our extensive technology and fulfillment resources," said Michael J. Wagner, President and CEO of The Parent Company. "We offer retailers an excellent way to increase traffic and sales by featuring toys and baby products as part of their assortment, without the inventory risk or additional staff."

drugstore.com joins an impressive list of retailers using the eToys solution, including Sears.com, Kmart.com, Shop.com, Amazon.com, Macys.com, KBtoys.com, HSN.com, CircuitCity.com and Buy.com.

ABOUT THE PARENT COMPANY

The Parent Company, Inc. (NASDAQ:KIDS) is a leading commerce, content and new media company for growing families. The company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company`s toy business offers thousands of toys and children`s products through its eToys.com web site, catalogs and strategic retail partnerships; and personalized dolls and accessories through its My Twinn.com brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse.com and DreamtimeBaby.com web sites. The company`s luxury brands, PoshTots.com and PoshLiving.com, reach the country`s most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV.com, PoshCravings.com and ePregnancy.com, The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.

Source: The Parent Company

CONTACT: Barry Hollingsworth, The Parent Company, +1-303-226-6205

Web site: http://www.drugstore.com/
http://www.babyuniverse.com/
http://www.dreamtimebaby.com/
http://www.poshtots.com/
http://www.poshliving.com/
http://www.babytv.com/
http://www.poshcravings.com/
http://www.epregnancy.com/