August 29, 2008, 12:00 AM

Sun Microsystems’ traffic jumps 137%, but it still doesn’t outshine Apple

Sun Microsystems’ traffic glistened in July with a 137% jump in traffic. But the staggering rise wasn’t enough to outshine Apple Inc., which took the No. 1 spot for traffic to hardware manufacturer shopping sites last month with 50.69 million visitors.

Katie Evans

Managing Editor, International Research

Sun Microsystems’ traffic glistened in July with a 137% jump in traffic, but the staggering increase wasn’t enough to outshine Apple Inc. which took the No. 1 spot for traffic to hardware manufacturer retailer destinations last month with 50.69 million unique visitors.

The top 10 online hardware manufacturer shopping destinations in July with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • Apple Inc., 50.69, 42.62, 19%
  • Hewlett-Packard Development Company L.P, 20.81, 17.27, 21%
  • Dell Inc., 16.18, 17.48, -7%
  • Sun Microsystems Inc., 9.11, 3.84, 137%
  • Gateway Inc., 2.11, 1.76, 20%
  • International Business Machines Corp., 2.08, 2.42, -14%
  • Xbox, 2.04, 1.38, 48%
  • Sony Computer Entertainment, 1.98, 1.31, 51%
  • Nintendo , 1.82, 2.24, -18%
  • Zune, 1.20, .589, 105%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. By length of visit, the top 10 hardware manufacturers shopping sites in July (hours:minutes:seconds), according to Nielsen Online, were:

  • Apple Inc., 1:12:10
  • Netgear, 0:17:40
  • Dell Inc., 0:17:25
  • IBM, 0:16:37
  • Zune, 0:16:33
  • Xbox, 0:13:49
  • Palm, 0:11:02
  • Epson, 0:10:50
  • Hewlett Packard, 0:09:34
The top 10 retail goods and services industry segments in terms of online ad impressions (in millions) in July, according to Nielsen data, were:

  • Books, Movies, Music, 9,046.21
  • Misc. Services, 5,307.60
  • Home Improvement, 2,907.01
  • Personal Care, 1,539.73
  • Auctions, 1,480.24
  • Apparel & Jewelry, 1, 479.26
  • Electronics, 1,315.62
  • Domestics, 516.25
  • Events & Tickets, 480.59
  • Recreational Gear, 414.31

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