August 28, 2008, 12:00 AM

mPoria launches m-commerce site design tool

The wizard-guided site design technology enables small e-retailers with limited in-house resources to sell up to 100 products via the mobile web.

Paul Demery

Managing Editor, B2B E-commerce

 

Designing mobile commerce sites requires an eye for simplicity and ease. But just because they’re much smaller than regular e-commerce sites doesn’t mean they require little thought or time.

If big and even many mid-sized e-retailers determine m-commerce is a priority, they typically have resources in house they can dedicate to designing and launching at least a basic m-commerce site. Small e-retailers, though, generally have fewer resources as well as plenty on their plate maintaining and marketing their e-commerce sites.

Targeting small e-retailers, m-commerce platform vendor mPoria Inc. has launched GoMobile Lite, a new version of its GoMobile m-commerce site construction and design technology.

GoMobile Lite retains the core functions of its big brother, including an online wizard-guided site set-up and design process. The Lite version, however, limits the number of products that can be sold through the site to 100. Merchants pay $9.99 per month for the site, hosted by mPoria, and a one-time set-up fee of $19.99.

“Our flagship GoMobile service has been well received in the marketplace. That said, many small retailers have indicated their particular business needs do not necessarily require such a robust solution,” says Hossein Mousavi, CEO and co-founder. “So we developed GoMobile Lite-an entry-level version of GoMobile that serves the specific needs of the small retailer market.”

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