August 28, 2008, 12:00 AM

La Capsule Sportive personalizes web site

La Capsule Sportive, a Quebec-based retailer of sports merchandise, is building a new e-commerce site to support plans to expand its product line and market reach.

Paul Demery

Managing Editor, B2B E-commerce

La Capsule Sportive, a Quebec-based retailer of sports merchandise, is building a new retail web site to support its plans to expand its product line and market reach, the retailer says.

La Capsule, which specializes in retailing merchandise related to the Montreal Canadiens professional hockey team, is planning to offer a broader range of products throughout its 30-store chain in Canada as well as through French and English versions of a new retail e-commerce site.

The new e-commerce site is being developed by Quebec-based Bell Web Solutions on an e-commerce platform from Art Technology Group Inc., Cambridge, MA.

LaCapsuleSportive.com will support upselling and cross-selling of merchandise, personalized product recommendations, product comparisons and new site search and guided navigation.

“The ATG Commerce Suite, alongside Bell Web Solutions’ strong creative and delivery teams, gives us confidence that we will have a state-of-the-art web store,” says Joseph Kazzi, president of LaCapsule Sportive. “The advanced personalization capabilities will allow us to better target our customer segments and create an unrivaled online shopping experience.”

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