For Jack Ma, executive chairman of Alibaba Group Holdings, today is an extremely busy and lucrative day because the company he founded 15 years ...
How the web plays out in the store; new reports from Nielsen Online and AMR Research.
A combination of developments-consumers’ use of the web to find products eventually bought in stores, improvements in Internet bandwidth and web-enabled software applications that connect stores to central databases as well as to the web itself, and increased recognition by retail executives of the importance of cross-channel shopping-is leading to more in-store web applications for shoppers as well as employees. The demand is underscored by the fact that most consumers, 58%, use the Internet as their first choice for researching products purchased in a store, according to Nielsen Online. Retailers, meanwhile, are providing in-store kiosks and wireless devices to let shoppers access a store’s web site for product information or to place an online order, according to a report from AMR Research Inc., “Advanced Selling Technologies: On Your Mark, Get Set, Go!”
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