August 27, 2008, 12:00 AM

Education and entertainment

(Page 3 of 3)

Vans agrees, saying it is counterproductive to push products. “We don’t want the blog to be a mouthpiece of the organization. If we try to insert sales or marketing messages, it’s just going to be so obvious. The way to do it is not to do it,” Palladini says. “Take an honest, genuine and entertaining approach and it will lead consumers back to your products. If you do that, the blog will ultimately move product at the end of the day.” l


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...