Internationally recognized expert brings unrivaled knowledge in privacy and technology policy to leader in on-demand email and marketing automation
San Bruno, Calif. – August 18, 2008 – Responsys, a leading global provider of on-demand email and marketing automation solutions, today announced that Ray Everett-Church has been appointed Director of Privacy and Industry Relations. Mr. Everett-Church, an internationally recognized author and expert on privacy and technology policy issues, became the world’s first “Chief Privacy Officer” in 1999 and has spent the last nine years at the forefront of industry efforts to increase trust and relevance in email and interactive marketing. In his new role at Responsys, Mr. Everett-Church will work closely with the Responsys executive team to continue to set the industry standard for privacy practices and deliverability, and identify new opportunities for the company to leverage its leadership to deliver better experiences to its clients and their customers.
“The adoption and use of new trust and privacy enhancing technologies is one of the biggest issues facing the marketing industry today,” said Dan Springer, Chief Executive Officer of Responsys. “We are very pleased to appoint an expert of Ray’s stature to lead our efforts as we continue to advocate for measures to combat malicious activities like spam and ‘phishing,’ while promoting the delivery of well-targeted and highly-relevant messages that give consumers the information they need and want.”
Mr. Everett-Church, the co-author of Internet Privacy for Dummies and Fighting Spam for Dummies, serves as an expert witness on privacy and security matters and is a frequent commentator on privacy and technology policy issues. He joins Responsys from reputation services provider Habeas, Inc., where he was Director of Policy. He has an extensive career as a privacy and security consultant for more than a dozen Global 2000 corporations through his own consultancy PrivacyClue, LLC and the consulting firm ePrivacy Group. He was also part of the management team that built anti-spam technology company TurnTide, Inc., which was sold to Symantec in 2005. Prior to that, he worked at ground-breaking Internet advertising firm AllAdvantage where he created the Chief Privacy Officer position. He also worked as an attorney with the Washington, D.C.-area telecommunications law firm of Haley Bader & Potts, PLC.
“Responsys has rocketed to the forefront of the on-demand email and marketing automation space, and this success is indicative of both an impressive vision and the continued ability to execute on that vision,” said Mr. Everett-Church. “Responsys has built an exceptional reputation by delivering outstanding products and strong client services, and I am very excited to help the company continue on that positive trajectory. I look forward to leveraging Responsys’ leadership in privacy and technology policy issues to help our clients realize the benefits from new strategies like expanded email authentication and trust-enhancing browser technologies.”
Responsys is a leading global provider of on-demand marketing solutions that empower businesses to market more effectively through email, direct mail, and mobile channels. Since 1998, Responsys’ hosted solutions have served as proven alternatives to expensive, on-premise marketing software, helping companies across industries improve the efficiency, effectiveness, and profitability of global marketing operations. Responsys leverages proven methodologies, current best practices, and open technology to offer marketer-centric products and services designed to drive the fastest return on investment (ROI) in the marketing industry. Headquartered in San Bruno, California, Responsys is trusted by leading brands such as 24 Hour Fitness, Apple, Avis Europe, Continental Airlines, Deutsche Lufthansa, Intrawest, KeyBank, Lands’ End, LEGO, Liz Claiborne, PETCO, and Salesforce.com. Responsys is recognized as a market category leader by Forrester Research and JupiterResearch in their most recent evaluations. For more information, visit http://www.responsys.com.