The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Barnes & Noble adds more series to successful web video programming
Barnes & Noble is adding a series featuring authors reading from their favorite books, paired with animation, and reader interviews to the Barnes & Noble Studio line-up. Since launch six months ago, Barnes & Noble Studio has recorded 1 million views.
Managing Editor, International Research
Bookseller Barnes & Noble Inc. is expanding its Barnes & Noble Studio on the company’s web site at www.bn.com/studio. Launched six months ago, the studio, which features shows about books and authors, has recorded 1 million views. The studio includes user-generated material as well.
Barnes & Noble, No. 38 in the Internet Retailer Top 500 Guide, is adding two series: “Moving Paragraphs,” which pairs writers narrating passages from their favorite books with original animation, and “Why I Read,” which asks readers in Los Angeles to share how their favorite books affected their lives. The first episode asked readers the reasons they read and the books they love. Episode Two asks what literary character they most identify with.
Barnes & Noble Studio already features the original web video series “Barnes & Noble Tagged!,” “Book Obsessed,” “Cover Story,” “The Book Files,” “Upstairs at the Square,” “Meet the Writers” and the original audio interview series “One on One.” Barnes & Noble Studio plans to launch more original productions and content initiatives.
Barnes & Noble also reported this week that Marie J. Toulantis, the longtime CEO of BarnesandNoble.com Inc., has resigned.