In its second-largest acquisition, Amazon buys the company for $970 million.
The AudibleKids.com web site will feature a section highlighting audio books for children recommended by the magazine’s editors. There also will be listening lists for family trips.
Hoping to inspire kids to read more by encouraging them to listen to books, Parenting magazine has announced a deal with online audiobook seller Audible Inc. to promote spoken books to children at AudibleKids.com.
“Our effort with AudibleKids offers moms a new approach to inspire their children’s imaginations and help build their confidence to become better readers,” says Susan Kane, editorial director of The Parenting Group and editor-in-chief of Parenting magazine. “We’re thrilled to introduce such a timely, innovative and effective service to our readers and their digital media-savvy children.”
A Parenting-branded section of the AudibleKids.com web site will feature listening lists of audiobooks for children recommended by the magazine’s editors, as well as lists of spoken books for all ages suited for family trips and a separate list of recommended titles for moms. The Bonnier Corp’s Parenting Group, which owns Parenting magazine, will promote the AudibleKids.com site in the magazine, at Parenting.com and in a back-to-school guide the company is distributing to 1,000 pediatricians’ offices nationwide.
“Parenting is clearly the leading brand in America today when it comes to providing trusted advice on the best ways to raise a family and be the best mom you can be,” says Brian Fitzgerald, vice president of AudibleKids. “So their involvement with AudibleKids is yet another validation that AudibleKids is the best way to help parents turn iPods and other MP3 players into digital learning tools to help their children read better and discover a lifelong love of books.”
Audible Inc. was acquired earlier this year by Amazon Inc., No. 1 in the Internet Retailer Top 500 Guide.