More than 30,000 user-generated shoe designs were created and made available for purchase in the seven days after Zazzle.com Inc. introduced product customization and personalization to Keds.com.
Zazzle, No.211 in the Internet Retailer Top 500 Guide, announced last week that it had partnered with Keds, a division of The Stride Rite Corp., to launch Keds Studio, an online customization program that lets shoppers design the graphics for their own Keds’ Champions, the classic lace-up and canvas gym shoe design.
“We’ve simply been blown away by the response,” says Jeff Beaver, co-founder and chief product officer, Zazzle. “Both the volume and variety of user-generated designs have exceeded our expectations.”
The Keds Studio program, built and hosted by Zazzle, offers five styles of Keds’ Champions for women and kids, all fully customizable, with prices ranging from $50 to $60. The program lets users create original Keds designs by placing their own art work, graphics and text directly on a digital version of the pair of shoes they are purchasing.
Popular design themes include art, music, animals and politics, Beaver says. Developers also are taking advantage of the platform.
“Within 48 hours after launch, one blogger created a Google Maps mashup so that you can get a map or satellite photo of your hometown on your new kicks,” he says.
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