Industry Statistics - More online shoppers lust over lingerie at Victoria’s Secret, Nielsen says

53% more consumers trekked to Victoria’s Secret`s e-commerce site in July, helping the it nab the No. 2 spot for unique visitors to apparel and beauty retail sites in July. EBay took the number one spot for traffic despite traffic falling 17%.

Katie Deatsch

Senior Editor

53% more consumers trekked to Victoria’s Secret`s e-commerce site in July, helping the e-ertailer nab the No. 2 spot for unique visitors to apparel and beauty retail sites in July. EBay took the number one spot for traffic for the category despite traffic falling 17%.

The top 10 online apparel and beauty shopping destinations in July with unique visitors in million this year and last and growth from prior year, according to Nielsen Online were:

eBay Clothing, Shoes and Accessories, 8.47, 10.29, -17%
Victoria’s Secret, 5.43, 3.56, 53%
Avon, 3.90, 3.78, 3%
Old Navy, 3.87, 3.79, 2%
Lands’ End, 3.80, 3.06, 24%
eBay Jewelry and Watches, 3.71, 4.65, -20%
L.L. Bean, 3.46, 3.25, 6%
Zappos.com, 3.44, 3.51, -2%
The Gap, 3.37, 2.44, 38%
eBay Health and Beauty, 3.30, 3.71, -11

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.