August 13, 2008, 12:00 AM

New Amazon software store speaks Hispanic consumers’ language

Amazon.com Inc. has launched a new store that sells Spanish-language and bilingual software products. The store, called Software en Espanol, offers business and office software as well as educational, children-focused and security products.

Amazon.com, Inc. has launched a new store that sells Spanish-language and bilingual software products. The store, called Software en Espanol, offers business and office software as well as educational, children-focused and security products.

Spanish-language products in the store include Microsoft Office Home and Microsoft Windows Vista, as well as various graphics and development software programs.

Security products include Norton Internet Security and Panda Internet Security. The store also offers children’s items such as Disney Learning Kindergarten in Spanish and Jump Start Spanish for Kids Ages 3-6 and education products including Merriam-Webster`s Spanish-English Dictionary and Learn to Speak English Version 8.1.

"The Amazon Software en Espanol Store introduces a more personalized customer experience that will provide millions of consumers with access to a wide selection of software products in Spanish," says Greg Hart, vice president of software and video games for Amazon.com. "We continue to remain committed to our customers by not only striving to provide the best prices, selection and convenience, but by also helping them to easily discover new products."

The new store is Amazon`s third aimed at Spanish-speaking consumers, following Amazon Libros en Espanol and the Amazon Latin Music Store. Some other online retailers also have stepped up their efforts to target the growing Hispanic population. In the past year, such major retailers as electronics merchant Best Buy and 1-800-Flowers have launched Spanish e-commerce sites.

Amazon is No. 1 in the Internet Retailer Top 500 Guide.

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