August 11, 2008, 12:00 AM

Online retailer As We Change acquired by parent company of Miles Kimball

Blyth Inc. has acquired the assets of As We Change, a site targeting women 40 and over that sells through catalogs and online. As We Change will become part of the Miles Kimball Company, which manages several brands that sell via the web and catalogs.

Katie Evans

Managing Editor, International Research

Blyth Inc. has acquired the assets of As We Change, a site targeting women 40 and over that sells through catalogs and online. As We Change will become part of the Miles Kimball Company, which manages several brands that sell via the web and catalogs.

"The addition of the As We Change brand to Blyth will complement our existing direct-to-consumer portfolio while enhancing our market share within the catalog and Internet space," says Blyth chairman and CEO Robert B. Goergen. "Moreover, it fits squarely with our strategy to seek attractively priced acquisitions that can leverage our existing industry expertise and geographic footprint."

Blyth said it was acquiring substantially all of As We Change’s inventory, intellectual property and customer file. The purchase price was not disclosed.

Miles Kimball, No. 195 in the Internet Retailer Top 500 Guide, manages such brands as Miles Kimball, Exposures, Walter Drake, The Home Marketplace and Easy Comforts.

In a separate announcement, Blyth said it had agreed to acquire ViSalus Holdings LLC, which sells nutritional supplements, energy drinks and weight-loss products through independent distributors.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement