August 8, 2008, 12:00 AM

The Home Depot and Lowe’s grow home and garden traffic, Nielsen Online says

Unique visitors to The Home Depot grew 21% to 14.9 million in June, helping it secure the No. 1 spot for traffic to Home and Garden sites in June. Traffic to Lowe’s Cos Inc., No. 2 for the category, grew at a sightly faster rate of 22%, Nielsen says.

Unique visitors to The Home Depot grew 21% to 14.9 million in June, helping it secure the No. 1 spot for traffic to Home and Garden sites in June. Traffic to Lowe’s Cos Inc., No. 2 for the category, grew at a slightly faster rate of 22%, Nielsen Online says.

The top Home & Garden retail sites in June, according to Nielsen Online, with unique visitors in millions in June 2008, June 2007 and year-over-year growth were:

  • The Home Depot, 14.94, 12.38, 21%
  • Lowe`s, 11.13, 9.12, 22%
  • eBay Home, 10.19, 11.26, -10%
  • Home Shopping Network, 3.99, 3.37, 18%
  • eBay Crafts, 2.36, 2.87, -18%
  • IKEA, 2.35, 2.33, 1%
  • Linens `n Things, 1.84, 1.27, 45%
  • Pottery Barn, 1.73, 1.58. 9%
  • Northern Tool + Equipment, 1.66, .127, 31%
This is a custom list compiled by Internet Retailer of the top online Home & Garden destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By time spent on the site, the leaders in the Home & Garden category in minutes and seconds were:

  • Collections Etc., 25:53
  • LTD Commodities, 25:41
  • BrylaneHome, 24:31
  • Home Shopping Network, 15:37
  • Springhillnursery.com, 12:37
  • eBay Crafts, 11:21
  • IKEA, 10:44
  • Whirlpool, 9:36
  • replacements.com,9:13
  • Lowe’s, 9:02
The leading Home & Garden advertisers, in online ad impressions (in millions), in June were:

  • Sears Holdings Corp., Sears, 240.33
  • American Standard Cos. Inc., Trane, 42.18
  • Sears Holdings Corp., Hard Goods, 41.33
  • Brown-Forman Corporation Lenox, Inc., 36.99
  • The Clorox Company Clorox, 35.71
  • The Scotts Company Turf Builder, 20.09
  • AB Electrolux Electrolux, 17.82
  • Valspar Valsparm, 14.49
  • Minnesota Mining & Manufacturing Company, 11.25
  • The Procter & Gamble Company Downy, 9.03

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