Web site consistency wilts in the heat of summer

Web site consistency declined among major web retailers in July with only 13 merchants achieving a consistency rating of “excellent,” according to Gomez Inc. The top 50 retail web sites had an average site availability rate of 97.48%.

In July, 14 retailers received a rating of “good,” 18 got “fair” and five received “poor.”

The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes out are combined to create each retailer’s consistency rating, Gomez explains.

Top 50 Web Site Performance Index: Consistency July 01 , 2008 - July 31 , 2008

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