August 4, 2008, 12:00 AM buys affinity marketing technology firm

The creator of customer savings and rewards programs will offer its e-retailer clients the affinity marketing, behaviorally targeted search and other services of Loyalty Ventures.

Katie Evans

Managing Editor, International Research Inc., a creator of customer savings and rewards programs, has acquired Loyalty Ventures, a technology company that offers affinity marketing, behaviorally targeted search marketing, content delivery and market research services. has not disclosed the purchase price.

The acquisition enables to provide online businesses with greater access to a marketing platform that drives traffic to their sites with special offers or cash-back incentives, the company says.

Incentive Networks, a customizable loyalty marketing platform created by Loyalty Ventures, operates private-label, merchant-funded loyalty programs that enable affinity and membership organizations to reward members with frequent flyer miles, cash-back coupons and other incentive awards.

“One reason Webloyalty acquired Loyalty Ventures is the compelling technology behind the Incentive Networks platform,” says Rick Fernandes, CEO and co-founder of “Our clients are all e-commerce companies looking to drive more traffic to their sites. Incentive Networks will help them increase sales and grow their loyal customer base.”


Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!




Relevant Commentary


Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...


Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of that will let customers and Quill ...