August 4, 2008, 12:00 AM

Former head of CleverSet takes over as CEO of Wishpot social retailing site

Todd Humphrey, a former head of web site personalization technology provider CleverSet, has been named CEO of social retail e-commerce site Wishpot. He also joins Wishpot’s financial backer Monster Venture Partners as a partner.

Todd Humphrey, former head of web site personalization technology provider CleverSet, has been named CEO of social retail e-commerce site Wishpot. He also joins Wishpot’s financial backer Monster Venture Partners as a partner and head of its consumer Internet practice.

Humphrey “has an outstanding track record of entrepreneurial leadership and growing diverse, fast-growing businesses," says Max Ciccotosto, founder of Seattle-based Wishpot.

Humphrey joined CleverSet in 2006 and led the company until e-commerce technology provider Art Technology Group Inc. acquired it earlier this year for $9.1 million. Prior to CleverSet, Humphrey served in senior positions at multiple Internet and technology companies and spent five years at two venture capital firms.

Wishpot also announced that it is acquiring Seattle-based Wishlisting.com, which offers a similar social retailing service. Wishlisting was co-founded by Tom Lianza, a former software engineer at Internet technology companies Cisco Systems Inc. and F5 Networks, and John Hildenbiddle, who also worked at F5 Networks. “This acquisition provides us with a very passionate group of employees who are joining the Wishpot team, and hardened technology that will be used immediately to accelerate our progress,” Humphrey says.

Wishpot.com provides a free social shopping service that lets users create wish lists of products from multiple online retailers, save it to their web browser, e-mail lists to friends, and receive automated updates of new prices on the saved products. Wishpot, which also serves as a shopping comparison engine, provides additional shopping content such as recommended products and customer reviews.

Wishpot was founded in 2006 in Seattle by Ciccotosto and chief technology officer Alexis Campailla, both veterans of Microsoft Corp., with seed money from Adrian Hanauer of Curious Office Partners. Ciccotosto and Campailla serve as directors on the company’s board along with Rob Monster, managing director of Monster Venture Partners, and Humphrey.

Wishpot is also backed by venture capital firm H-Farm.

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