July 30, 2008, 12:00 AM

BIG...and getting bigger

(Page 3 of 3)

“Mobile commerce isn’t a 2009 thing, it’s a 2008 thing,” said Nic Covey, director of insights at Nielsen Mobile, a unit of research firm The Nielsen Co. “With the success of m-commerce sites like Amazon.com, which more than 2 million people have visited, and eBay, which more than 3 million have visited, this shows a critical mass that represents a real opportunity for retailers.”

For outdoor gear and apparel retailer Moosejaw Mountaineering, its mobile commerce site and goofy text messages are part of a strategy of engaging customers in their favorite channels and making shopping as convenient as possible, said Gary Wohlfeill, executive vice president of marketing, in a keynote address to the mobile commerce workshop.

Among the ways Moosejaw is employing the mobile channel is texting package tracking numbers to customers’ cell phones, enabling customers to use their mobile PayPal accounts to pay at Moosejaw stores, and putting a Text to Friend button on its web site that lets a visitor recommend a product to a friend by sending an m-commerce site link to the friend’s mobile phone.

Moosejaw may be out in front of most retailers today in promoting mobile commerce. But such testing is part of online retailing’s DNA. As Robert Antall, CEO of retail consulting firm Lake West Group put it, “Today’s experiment is tomorrow’s expectation.”

Given all the innovations discussed at this year’s Internet Retailer Conference and Exhibition, it’s likely consumers will be expecting a lot more from online retailers by the time of the next IRCE in Boston June 15-18, 2009. l

don@verticalwebmedia.com

Click Here for the IRCE 2008 Products & Services Guide

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement