July 28, 2008, 12:00 AM

Israel-based Kenshoo search marketing firm launches U.S. unit

With a new U.S. unit based in San Francisco, Kenshoo Ltd. now provides online advertising services throughout North America, Europe and Asia, the company says.

Katie Evans

Managing Editor, International Research

With a new U.S. unit based in San Francisco, Kenshoo Ltd. now provides online advertising services throughout North America, Europe and Asia, the company says.

The U.S. operation, Kenshoo Inc., joins London-based Kenshoo UK as a foreign subsidiary of Tel Aviv, Israel-based Kenshoo Ltd.

“We see North America as a key market,” says CEO Yoav Izhar-Prato, who co-founded Kenshoo in 2006 with Nir Cohen and Alon Sheafer.

Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.

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