July 23, 2008, 12:00 AM

Dell rolls up multiple e-commerce options into a new microsite

Dell is launching Dell.com/Bestofweb, a one-stop shopping site for a wide variety of computer services. On the shopping pages visitors will have access to Dell Perks, which feature 2,000 merchants.

Bill Briggs

Senior Editor

Once they’ve reached a select status and sold a certain number of songs and albums, recording stars frequently repackage the music and come out with a compilation know as their greatest hits. Dell is using the same concept to launch Dell.com/Bestofweb, a new one-stop shopping site that features a variety of computer services.

Dell Inc., No. 4 in the Internet Retailer Top 500 Guide, has organized the new microsite around nine categories: listen, shop, travel, interact, share, learn, read, play and watch. Each category contains offers from one or more service providers, which can include unique and exclusive deals such as free downloads, longer trial periods and subscription discounts.

“We are working with a mix of established and emerging web service companies to provide value to Dell customers and enhance their online experience,” says Dell director of global business development for consumer business Kevin Walbrick.

On the shopping pages visitors will have access to Dell Perks, a program that provides Dell customers with access to special savings on brands and services from more than 2,000 retailers and manufacturers, such as Lands’ End, The Children’s Place Retail Stores Inc., 1-800-Flowers.com Inc., Ann Taylor Stores Corp. and Target Corp.

“Dell.com/Bestofweb presents unique and fresh offers, relevant for anyone passionate about music, entertainment, social networking and shopping,” Walbrick says.

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