July 16, 2008, 12:00 AM

A new web site design is in the cards for Beckett Media

It’s not quite a social network, but Beckett Media is redesigning its e-commerce site to make it more personalized and user friendly. The new site has four distinct sections: learn, discuss, organize and shop.

Mark Brohan

Research Director

It’s not quite a social network, but Beckett Media LP is redesigning its e-commerce site to make it more personalized and user friendly.

For the past year, Beckett Media has been redesigning Beckett.com using a team of five internal developers and programmers to organize its site into four distinct sections: learn, discuss, organize and shop. The newly redesigned site was expected to go live in mid-July.

Beckett, No. 377 in the Internet Retailer Top 500 Guide and an online retailer of sports and specialty market memorabilia such as trading cards, wanted an updated e-commerce site that gave its visitors and shoppers easier access, says senior manager of web commerce Shawn Schietroma.

The first section and second sections of the retooled Beckett.com gives visitors better organized and compiled content such as product overviews, pricing trends, and guidelines and grading statistics. A new section Beckett calls “discuss” also gives visitors access to news stories, product reviews, videos and online forums. “We’re incorporating a lot of aspects of Web 2.0,” Schietroma says. “We had these elements on the old site, but they weren’t very well organized.” All of the new designs and applications were built internally, but Beckett will add a new web analytics package from Coremetrics, Schietroma says.

Beckett.com, which receives about 400,000 unique visitors per month, also added a new section to help both serious and casual collectors organize and manage their collectibles. The e-commerce portion of the site has been updated with better organized product categories, faster site search and quicker checkout. “The site was very fragmented before, but we started from scratch to make it easier for Beckett.com visitors to buy, sell and trade,” Schietroma says.

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