July 14, 2008, 12:00 AM

CrossView names former Stylin’ Concepts web exec as director of marketing

E-commerce technology provider CrossView Inc. has hired Roy Bielewicz, former director of Internet marketing at Stylin’ Trucks, a retailer of automotive accessories, as director of marketing.

E-commerce technology provider CrossView Inc. has hired Roy Bielewicz, former director of Internet marketing at Stylin’ Trucks, a retailer of automotive accessories, as director of marketing.

“Roy knows, first hand, the challenges that companies face in the multi-channel retail environment,” says Rick Miller, CrossView’s vice president of marketing and channels. “His experience, both in direct marketing, as well as his knowledge of Internet marketing, will be a great asset for CrossView, our partners and our clients.”

Bielewicz has 12 years of experience in web marketing, including analytics, design and development. At Stylin’ Trucks, which is part of J.C. Whitney & Co., No. 111 in the Internet Retailer Top 500 Guide, he managed the company`s pay-per-click, search engine optimization, e-mail, banner marketing and affiliate programs, as well as content development, multimedia and site usability and design.

Bielewicz was also responsible for two major site redesigns, the most recent involving implementation of guided search and navigation, and oversaw a rebuild of the company’s product database, a name and URL change, and implementation of product reviews and customer chat.

Santa Clara, CA-based CrossView provides e-commerce systems based on IBM’s WebSphere Commerce technology.

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