July 9, 2008, 12:00 AM

Visits to online coupon sites rise 56% year-over-year

Visits to online coupon sites increased 56% year-over-year for the week ending June 6, with Coupons.com receiving the largest market share at 29%, according to Hitwise, a web traffic measurement firm.

 

Visits to online coupon sites increased 56% year-over-year for the week ending June 6, with Coupons.com receiving the largest market share at 29%, according to Hitwise, a web traffic measurement firm. Coupon Mountain and Eversave accounted for 14% and 16% of visits, respectively, during the same period.

Search engines accounted for 20% of traffic referred to coupon sites. Among the top 250 search terms driving traffic to the coupon web sites, 60.4% of search queries included a specific retailer brand or branded product, according to Hitwise. The remaining queries were split between generic searches (20.4%) such as “grocery coupons” and navigation by the names of coupon web sites (19.2%).

“Rising gas prices and tightened budgets have many consumers using the Internet to help save money while shopping online and off,” says Heather Dougherty, research director at Hitwise. “Retailers can entice purchases by making discounts available to price-conscious consumers as the cost of living continues to increase. While discretionary income is shrinking for some households, consumers are still shopping online but making sure they find the best deals.”

Also for the week ending June 6, U.S. visits to comparison shopping sites increased 51% year-over-year, while U.S. visits to discount retailers increased 25% and to traditional department stores increased 15%, Hitwise says.

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