June 25, 2008, 12:00 AM

Amazon weaves Fabric.com into its e-commerce quilt

The leading online retailer has acquired Fabric.com, an online fabric store that offers custom-measured and cut fabrics as well as patterns, sewing tools, and accessories.

Amazon.com Inc. announced today it has acquired Fabric.com, an online fabric store that offers custom-measured and cut fabrics as well as patterns, sewing tools, and accessories. Amazon did not disclose the purchase price.

The acquisition will enable Fabric.com, which has been selling online since 1999, to expand its product assortment while enabling Amazon.com to offer a wider variety of sewing, craft and hobby products, Amazon says. Amazon is No. 1 in the Internet Retailer Top 500 Guide.

Fabric.com attracted 195,000 unique visitors in May, 32.7% more than in May 2007, according to web traffic monitor Compete Inc.

“Fabric.com has built an impressive business by providing great products and excellent service for sewing and crafting enthusiasts,” says Chris Nielsen, vice president of the Amazon.com Home & Garden store. “Over the years, we’ve seen a growing interest in this segment from our customers. Our acquisition of Fabric.com will allow us to offer a greater variety of fabrics and accessories to crafting customers.”

Fabric.com will continue to function as a stand-alone operation based in Marietta, GA.

“The acquisition will allow us to more effectively build our business around the customer, offering great value and a unique shopping experience within the sewing community,” says Stephen Friedman, CEO and founder of Fabric.com. “We now have the opportunity to significantly expand our breadth of inventory, as well as benefit from the technology, fulfillment and customer service expertise of Amazon.com.”

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