OREM, Utah, AUSTIN, Texas and PLEASANTON, CA – June 19, 2008 – Omniture, Inc. (NASDAQ:OMTR), Bazaarvoice and Mercado today announced that Overstock.com is using integrated solutions from the three companies through Omniture Genesis to employ a strategy called “searchandising”-the utilizing of on-site search terms, user-generated product reviews and analytics to optimize product merchandising and relevance.
“Overstock’s ability to deliver relevant search results has a material impact on conversion success,” said Geoff Atkinson, vice president of tactical marketing at Overstock. “The integrated Omniture, Bazaarvoice and Mercado ‘searchandising’ solution provides Overstock with the ability to improve conversion by automatically optimizing search relevance and product merchandising based upon a number of factors, including customer ratings and reviews.”
Overstock uses “searchandising” by feeding data from Omniture SiteCatalyst into Mercado via Omniture Genesis, where Mercado uses the information to optimize Overstock’s search results and site navigation. Overstock displays Mercado search and refinement results that include Bazaarvoice ratings and reviews, which customers can use as a sorting or refinement preference when selecting products to purchase.
Omniture Genesis is a “plug and play” solution that reduces complexity by automating the integration of marketing applications and provides a single dashboard for customers to measure marketing results and take action. The global Omniture Genesis partner network benefits customers through a broad set of applications that integrate with Omniture solutions including ad networks, ad serving, content management, CRM, ecommerce, email marketing, site search, media, mobile, rich media, search marketing, site optimization, search engine optimization, user experience and many others.
The Omniture Genesis integrations for Omniture SiteCatalyst with both Bazaarvoice and Mercado are now available. Interested customers may contact Omniture, Bazaarvoice or Mercado for further information. For a detailed case study on Overstock’s use of the Omniture Genesis integration with Bazaarvoice and Mercado, please visit Bazaarvoice at www.bazaarvoice.com, Mercado at www.mercado.com or Omniture at http://www.omniture.com/en/products/marketing_integration/genesis.
About Omniture
Omniture, Inc. is a leading provider of online business optimization software, enabling customers to manage and enhance online, offline and multi-channel business initiatives. Omniture’s software, which it hosts and delivers to its customers as an on-demand subscription service and on-premise solution, enables customers to capture, store and analyze information generated by their Web sites and other sources and to gain critical business insights into the performance and efficiency of marketing and sales initiatives and other business processes. In addition, Omniture offers a range of professional services that complement its online services, including implementation, best practices, consulting, customer support and user training through Omniture University™. Omniture’s 4,500 customers include eBay, AOL, Wal-Mart, Gannett, Microsoft, Neiman Marcus, Oracle, General Motors, Sony and HP. www.omniture.com Omniture and the Omniture logo are registered trademarks of Omniture, Inc., and Omniture owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.
About Bazaarvoice
Bazaarvoice offers outsourced technology, services, analytics, and expertise to help companies enhance the online shopping experience with social commerce applications that drive sales. Bazaarvoice Ratings & Reviews and Ask & Answer deliver immediate success by minimizing implementation risk and maximizing the strategic impact of user-generated review content through complete customization, deep integration, community management, advanced analytics, search engine optimization, and syndication across the Web and to offline channels. Bazaarvoice was named to the 2007 Red Herring Global 100 and 2006 Red Herring Top 100 lists and received the 2006 ClickZ Marketing Innovation of the Year award. Bazaarvoice currently serves over 200 eCommerce leaders including Bass Pro Shops, Dell, Macy’s, Office Depot, Inc., Overstock.com, PETCO, QVC, Sears, and ZipRealty. The company has headquarters in Austin, TX and offices in London, UK. For more information, please visit the company’s Web site at www.bazaarvoice.com, read www.bazaarblog.com, or email info@bazaarvoice.com.
About Mercado
Mercado is a leading eCommerce solution provider, offering site search & navigation, merchandising and storefront solutions to more than 200 multi-channel, pure-play & SMB Internet retail and B2B eCommerce brands in the United States, Canada and Europe. Mercado enables a rich shopping experience and equips eCommerce professionals with a powerful platform on which to execute merchandising strategies and ignite revenue growth. As a result of deploying Mercado`s software and on-demand solutions, online retailers commonly realize immediate and significant increases in both conversion rate and average order value (AOV). Macy`s, Overstock.com, Ted Baker, Williams-Sonoma Inc., Sears Holdings Corp., Charles Tyrwhitt, OfficeMax, GUESS?, Inc., REI, and B&H; Photo-Video are some of the online businesses who have partnered with Mercado.
About Overstock.com
Overstock.com, Inc. is an online retailer offering brand-name merchandise at discount prices. The company offers its customers an opportunity to shop for bargains conveniently, while offering its suppliers an alternative inventory distribution channel. Overstock.com, headquartered in Salt Lake City, is a publicly traded company listed on the NASDAQ Global Market System and can be found online at http://www.overstock.com. Overstock.com® is a registered trademark of Overstock.com, Inc. [All other trademarks are the property of their respective owners.]
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