June 19, 2008, 12:00 AM

StrongMail forms partnerships in UK, Australia

E-mail technology vendor StrongMail Systems has retained London-based Curve Interactive as its creative marketing partner for Europe. In Australia, StrongMail will provide the e-mail management platform for e-mail marketing services provider TaguchiMail.

StrongMail Systems Inc., a provider of on-premise e-mail marketing systems, has retained London-based Curve Interactive as its creative marketing partner for Europe. In Australia, StrongMail will provide the e-mail management platform for e-mail marketing services provider TaguchiMail.

Redwood City, CA-based StrongMail, which supports both marketing and transactional e-mail, has selected Curve Interactive to provide StrongMail’s clients with a full range of creative services to support e-mail campaigns in the European market sent from StrongMail’s e-mail marketing platform. “The control, data security and costs savings made possible by StrongMail’s in-house approach has fueled our strong European growth, and this partnership with Curve will enable our clients to take advantage of first-class strategy and services to improve their e-mail programs,” says Paul Bates, managing director of StrongMail UK.

Curve Interactive provides customized e-mail services, including the development and execution of e-mail marketing campaigns and other messaging and brand-positioning initiatives.

In Australia, Melbourne-based TaguchiMail has developed proprietary technology for dynamically optimizing e-mail marketing campaigns in real time using algorithms and web analytics data to improve open, clickthrough and conversion rates, the company says. By standardizing its e-mail broadcast and optimization services on the StrongMail platform, TaguchiMail will improve e-mail delivery, campaign management and data reporting with an improved user interface, TaguchiMail says.

“We were impressed with the performance, technology and rich feature-set that the StrongMail platform provides, which made it an excellent fit for our growing business,” says TaguchiMail chief technology officer Ben Dyer. “Integration with StrongMail was easy and straightforward, and the combination of StrongMail’s e-mail platform plus TaguchiMail’s optimization technology enables us to offer a comprehensive and powerful solution for marketers.”

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