Interactive Industry Veteran to Manage Worldwide Operations
SCOTTSDALE, Ariz. – June 16, 2008 – iCrossing, a global digital marketing company, announced today the appointment of Dave Johnson to chief operating officer, responsible for iCrossing operations worldwide. Johnson previously served as executive vice president of North American operations, where he was instrumental in the successful integration of several recent iCrossing acquisitions within the company’s delivery organization.
Johnson will report to Don Scales, who was named CEO of iCrossing last month. Scales previously held the position of president and COO.
“Few people understand how the interactive business works as well as Dave. His passion and dedication have earned him the respect of our employees and clients alike,” said Scales. “As a result of our growth over the past year, our operations have become increasingly complex. Dave will ensure that best practices are being met across all of our operations so that our employees can continue to stay focused on delivering results to our clients.”
Johnson has 14 years of experience in the interactive industry, partnering with such clients as HP, ABN AMRO, Motorola, Nestle Purina, Sears and Federated Investors. Before joining iCrossing, Johnson founded interactive agency Digital Vision Communications, which he later sold to Agency.com. At Agency.com, Johnson served as North American president before joining iCrossing in 2007.
About iCrossing. iCrossing is a global digital marketing company that combines talent and technology to help world-class brands find and connect with their customers. The company blends best-in-class digital marketing services - including paid and natural search marketing, Web development, social media, research and analytics - to create integrated digital marketing programs that engage consumers and drive ROI. iCrossing`s client base includes such recognized brands as Epson America, Toyota, Travelocity and 40 Fortune 500 companies, including The Coca-Cola Company and Office Depot. Headquartered in Scottsdale, Arizona, the company has 620 employees in 15 offices in the U.S. and Europe.