June 13, 2008, 12:00 AM

Traffic to Gamestop.com builds in May, Nielsen Online says

Unique visitors to electronic game site Gamestop.com grew 49% year-over-year to 2.88 million last month. Traffic to eBay sites, however, didn’t fare quite as well.

Katie Evans

Managing Editor, International Research

Unique visitors to electronic game site Gamestop.com grew 49% year-over-year to 2.88 million last month. Traffic to eBay sites, however, didn’t fare quite as well. Unique visitors to eBay electronics in May grew just 1% compared to last year, while traffic to eBay computers fell 10% year-over-year.

The top 10 multi-category computers and electronics shopping destinations in May with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:

  • Best Buy, 14.04, 10.94, 28%
  • Circuit City, 11.84, 10.99, 8%
  • eBay Electronics, 9.24, 9.12, 1%
  • eBay Computers 4.75 5.27 -10%
  • TigerDirect.com, 3.81, 3.77, 1%
  • NewEgg.com, 3.41, 2.69, 27%
  • Windows Marketplace, 3.38, 2.59, 30%
  • Gamestop.com, 2.88, 1.93, 49%
  • Canon, 2.35, 1.76, 34%
  • Sony, 2.07, 2.67, -23%
  • CompUSA.com, 1.84, 2.30 -20%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.

By length of visit, the top 10 online multi-category computers and electronics shopping destinations in May (minutes:seconds), according to Nielsen Online, were:

  • CDW, 20:36
  • Computer Associates International, 17:05
  • NewEgg.com 15:55
  • eBay Electronics, 13:06
  • Crutchfield.com, 12:50
  • eBay Computers,12:33
  • Canon, 11:02
  • TigerDirect.com, 10:40
  • Best Buy, 09:59
  • Frys.com, 08:36

The top nine retail goods and services advertisers in terms of online ad impressions (in millions) in May, according to Nielsen data, were:

  • Netflix, Inc., 10,548.84
  • United Online Inc., 2,063.13
  • eBay Inc., 1,508.98
  • Roll International Corp., 896.89
  • 1-800-Flowers.com, 866.36
  • Reunion.com LLC, 745.56
  • The Home Depot Inc., 698.12
  • My1PureLove.com, 678.96
  • Target Corp., 679.62

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