New Company Opens $3.4 Trillion Latin America And Caribbean Markets
To U.S. E-Commerce Merchants
June 9, 2008, Chicago, IL, – Today at IRCE 2008, Aeropost International Services and
Gateway Partners announced the formation of BorderJump, an e-commerce company that
combines logistics, shipping, merchandising and marketing to provide U.S. Internet
retailers turnkey access to the $3.4 trillion Latin American and Caribbean markets.
BorderJump will offer e-commerce merchants the ability to fully integrate with
Aeropost’s customer database and market to the company’s subscriber network in 34
Initially, BorderJump will offer three primary services to integrate with Aeropost’s
shipping, logistics and commerce expertise. The Aero-in-Cart™ API enables full
integration between third-party web stores and the Aeropost backend. This provides twoway
data interchange and the ability for merchants to display the full landed price,
including item cost, insurance, freight and duties, for purchases made by international
customers in real time. AeroMedia™ makes all of Aeropost’s electronic and physical
customer touch points available to marketers seeking to target Latin America including
web banners, email, package inserts, point of purchase and other forms of in-country
advertising. AeroMall™ is a simple way for U.S. Web merchants to connect with
Aeropost’s customers. AeroMall partners receive preferred placement on the MyAero
virtual mall and “first choice” status with Aeropost’s personal shopping assistants.
“In all cases, BorderJump’s products are designed to connect U.S. web stores with the
vast Latin American and Caribbean markets,” says Gateway Partners CEO Robert Frank.
“We have removed the barriers to entry and streamlined both the transactional process
and the ability to reach and influence customers in all of these markets.”
For over twenty years, Aeropost has provided customers in Latin America with
individual physical addresses in Miami to facilitate the transfer of packages and mail
from the U.S. into their country of residence. Last year, the company processed over 1.2
million packages with a value in excess of $50 million from top Internet retailers.
Aeropost follows a strict TSA-compliant procedure to receive packages and prepare them
for international shipping. All packages are received in country by Aeropost personnel,
who manage customs, verify payments and route delivery to the customer’s home or
office using Aeropost’s messengers and couriers. The company also operates service
counters throughout Latin America that are designed to facilitate Internet shopping.
“Our customers consider us to be their connection to the e-commerce merchants in the
U.S.,” says Aeropost CEO James Fendell. “In every country we serve, customers not
only rely on us to get their merchandise to their door, but they actively engage us in the
transactions they make online.”
Aeropost maintains a comprehensive database of customer and market demographic
information. The company’s sophisticated management information system organizes
the information and also provides customers with MyAero, a real time tracking
mechanism to monitor shipments, deliveries and duties.
According to Frank, “BorderJump’s access to the MyAero system is a huge opportunity
for U.S. web merchants. These customers log onto the system dozens of times per
month. They are actively engaged with Aeropost and have demonstrated an intense
loyalty and trust of the company and the vendors it recommends. It is the strength of that
relationship which holds so much promise for BorderJump.”
BorderJump is organized in Panama and has offices in Nashville, Tenn, Miami, Fla and
San José, Costa Rica. Miami-based Aeropost serves 500,000 customers in 34 Latin
American and Caribbean nations. Nashville-based Gateway Partners is an e-commerce
and marketing company that develops integration and marketing solutions for national
and international brands.
Contact: Robert Frank