June 9, 2008, 12:00 AM

Aeropost and Gateway Partners Join to Form Borderjump

Katie Deatsch

Senior Editor

New Company Opens $3.4 Trillion Latin America And Caribbean Markets

To U.S. E-Commerce Merchants

June 9, 2008, Chicago, IL, – Today at IRCE 2008, Aeropost International Services and

Gateway Partners announced the formation of BorderJump, an e-commerce company that

combines logistics, shipping, merchandising and marketing to provide U.S. Internet

retailers turnkey access to the $3.4 trillion Latin American and Caribbean markets.

BorderJump will offer e-commerce merchants the ability to fully integrate with

Aeropost’s customer database and market to the company’s subscriber network in 34

nations.

Initially, BorderJump will offer three primary services to integrate with Aeropost’s

shipping, logistics and commerce expertise. The Aero-in-Cart™ API enables full

integration between third-party web stores and the Aeropost backend. This provides twoway

data interchange and the ability for merchants to display the full landed price,

including item cost, insurance, freight and duties, for purchases made by international

customers in real time. AeroMedia™ makes all of Aeropost’s electronic and physical

customer touch points available to marketers seeking to target Latin America including

web banners, email, package inserts, point of purchase and other forms of in-country

advertising. AeroMall™ is a simple way for U.S. Web merchants to connect with

Aeropost’s customers. AeroMall partners receive preferred placement on the MyAero

virtual mall and “first choice” status with Aeropost’s personal shopping assistants.

“In all cases, BorderJump’s products are designed to connect U.S. web stores with the

vast Latin American and Caribbean markets,” says Gateway Partners CEO Robert Frank.

“We have removed the barriers to entry and streamlined both the transactional process

and the ability to reach and influence customers in all of these markets.”

For over twenty years, Aeropost has provided customers in Latin America with

individual physical addresses in Miami to facilitate the transfer of packages and mail

from the U.S. into their country of residence. Last year, the company processed over 1.2

million packages with a value in excess of $50 million from top Internet retailers.

Aeropost follows a strict TSA-compliant procedure to receive packages and prepare them

for international shipping. All packages are received in country by Aeropost personnel,

who manage customs, verify payments and route delivery to the customer’s home or

office using Aeropost’s messengers and couriers. The company also operates service

counters throughout Latin America that are designed to facilitate Internet shopping.

“Our customers consider us to be their connection to the e-commerce merchants in the

U.S.,” says Aeropost CEO James Fendell. “In every country we serve, customers not

only rely on us to get their merchandise to their door, but they actively engage us in the

transactions they make online.”

Aeropost maintains a comprehensive database of customer and market demographic

information. The company’s sophisticated management information system organizes

the information and also provides customers with MyAero, a real time tracking

mechanism to monitor shipments, deliveries and duties.

According to Frank, “BorderJump’s access to the MyAero system is a huge opportunity

for U.S. web merchants. These customers log onto the system dozens of times per

month. They are actively engaged with Aeropost and have demonstrated an intense

loyalty and trust of the company and the vendors it recommends. It is the strength of that

relationship which holds so much promise for BorderJump.”

BorderJump is organized in Panama and has offices in Nashville, Tenn, Miami, Fla and

San José, Costa Rica. Miami-based Aeropost serves 500,000 customers in 34 Latin

American and Caribbean nations. Nashville-based Gateway Partners is an e-commerce

and marketing company that develops integration and marketing solutions for national

and international brands.

Contact: Robert Frank

(615) 300-6645

James Fendell

(305) 310-7726

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