June 6, 2008, 12:00 AM

NeweggMall.com takes flight with expanded product lines

Auto parts, hardware, apparel and jewelry are some product lines featured at the new NeweggMall.com. The extended lines add to Newegg.com’s core consumer electronics base and look to build on its successful model.

Bill Briggs

Senior Editor

Newegg Inc. is branching into new product areas, such as auto parts, hardware, apparel and jewelry, in its new one-stop shopping destination dubbed NeweggMall.com.

The company sees NeweggMall.com as a vehicle to accelerate growth by optimizing purchasing trends and capitalizing on the success of Newegg.com, No. 10 in the Internet Retailer Top 500 Guide.

NeweggMall.com features more than 15,000 products in categories including beauty, travel, and home and garden.

“Online shoppers are more sophisticated, than ever before” says Judy Woo, general manager of NeweggMall.com. “They better understand the value of shopping online – time savings, cost savings and simplicity. NeweggMall.com is a perfect complement to our business, offering our customers the products they demand, when they need them.”

Newegg reported $1.9 billion in revenue in 2007. The company attributes Newegg.com’s success to its focus on rich content, product selection, pricing, and superior shipping and service.

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