June 5, 2008, 12:00 AM

Online merchants offer a new round of discounts for Google Checkout users

Consumers who pay with Google Checkout can get $10 off on certain orders at more than 50 e-commerce sites. The offer lasts through June 23.

Katie Evans

Managing Editor, International Research

Google Inc. announced yesterday a new round of discounts for consumers who pay with Google Checkout at more than 50 online retail sites. The discounts last through June 23.

Buy.com, No. 22 in the Internet Retailer Top 500 Guide, is offering $10 off on purchases by new Google Checkout users. Neel Grover, CEO and president of Buy.com, is speaking at the Internet Retailer Conference & Exhibition, June 9-12 in Chicago, in a session entitled A mainstream strategy for a web-only retailer.

Other merchants are offering a $10 discount on purchases of $60 or more. Among them are DVDEmpire.com, No. 229 in the Internet Retailer Top 500 Guide, PCRush.com No. 249, and DiscountDance.com No. 317.

Google would not say whether the discounts were being funded by Google or the merchants. Google spent $58 million in the fourth quarter of 2006 to fund retailer discount offers as a way of introducing Google Checkout, which it had launched a few months earlier. Since then, the search giant has periodically promoted discounts for consumers who pay with Google Checkout, although in most cases the merchants subsidized the offers.

Google Checkout has not said how many consumers have registered to pay with Google Checkout. A survey by JupiterResearch LLC showed 3% of online consumers paid with Google Checkout during the 2007 holiday season. Consumers who sign up for Google Checkout register a payment card number and then can pay at participating merchants with just a user name and password.

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