May 30, 2008, 12:00 AM

Satisfied and Buying

(Page 2 of 2)

Books/CDs/DVDs tops the product category rankings with a score of 76. But, only 2 points separate this score from the low score of 74 for apparel & accessories and computers & electronics, showing that no one product category is truly a stand-out.

This year manufacturers rebounded to tie for the top channel ratings with the catalog/TV merchants category, improving an impressive 3 points to a score of 76. Retail chains improved 1 point from last year, the second year that this category has been on par with Internet only, or pure plays, which traditionally have held a lead.

Online retailers have many metrics at their disposal. The challenge is finding and using meaningful metrics that both assess current performance and predict success. Customer satisfaction and purchase intent are two key performance metrics that foreshadow a retailer’s success.

Larry Freed is president and CEO of ForeSee Results.

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Jason Squardo / Mobile Commerce

Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ...

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

Advertisement