May 30, 2008, 12:00 AM

Not So Fast

(Page 2 of 2)

Zappos did not make the change because it is planning to go public soon, although it is putting into place some of the processes and systems “that will allow us to be a public company one day,” Lin says. For now, he says, “We don’t need the distraction of being a public company.”

Should Zappos one day go public, it at least will have its revenue recognition policies aligned with those of the SEC. That’s not the case for all Internet merchants.

don@verticalwebmedia.com

Comments

Sign In to Make a Comment

Comments are moderated by Internet Retailer and can be removed.

Not a member? Signup for free today!

Advertisement

Advertisement

Advertisement

Relevant Commentary

FPO

Sergio Pereira / B2B E-Commerce

Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ...

FPO

Charles Nicholls / E-Commerce

E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ...

Advertisement