As green thumbs get their lawns and gardens ready for the warm weather, it seems many are trekking to Lowes.com to find the products they need. 12.2 million shoppers visited Lowes.com in April according to Nielsen Online, up 42% from 2007. However, the spike wasn’t enough to beat out The Home Depot for traffic to home and garden retail web sites. It secured the No. 1 spot with 13.3 million unique visitors last month.
The top 9 online Home and Garden shopping destinations in April with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:
- The Home Depot, 13.30, 10.86, 23%
- Lowe’s, 12.21, 8.62, 42%
- eBay Home, 11.41, 13.06, -13%
- Home Shopping Network, 3.69, 3.33, 11%
- eBay Crafts, 2.90, 3.51, -17%
- IKEA, 2.17, 1.85, 17%
- Linens-N-Things, 1.87, 1.45, 28%
- Northern Tool + Equipment, 1.84, 1.51, 21%
- Jo-Ann.com, 1.75, .162, 8%
By length of visit, the top 10 online Home and Garden shopping destinations in April (minutes:seconds), according to Nielsen Online, were:
- Collections Etc., 29:43
- LTD Commodities, 24:26
- Brylane Home, 19:11
- Home Shopping Network, 15:19
- Jo-Ann.com, 14:13
- Springhillnursery.com, 13:55
- Lamps Plus ,13:19
- Lionbrand.com, 12:15
- Harborfreight.com, 11:38
- eBay Crafts, 11:27
- Sears Holdings Corp., Sears, 258.33
- MTD Products Inc., Troy Built, 136.13
- AB Electrolux, 66.47
- The Scotts Company, Miracle-Gro., 43.35
- American Standard Companies Inc., Trane., 31.31
- The Proctor & Gamble Company, Tide, 26.09
- The Clorox Company, 250.99
- Deere & Company, John Deere, 25.31
- Brown-Forman Corp., Lenox Inc., 25.11
- The Scotts Company, Ortho, 19.99
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