Roger Hardy, who in February sold web-only eyewear company Coastal Contacts for $385.7 million, will consolidate OnlineShoes.com and ShoeMe.ca.
(Page 4 of 4)
“If you have someone who has run paid search before, you have someone who can point out when a vendor may be on the wrong track, for instance,” he says. “And you have a failsafe, someone who can take over the reins if there are problems with a vendor. We’re seeing more clients that have someone in house with a fair amount of familiarity with paid search.”