May 28, 2008, 12:00 AM

Mass merchants delivered the best overall performance in April

Shoppers with a broadband connection could visit mass merchant sites in about 6.08 seconds in April compared with computers and electronics retail sites at 6.40 seconds, says Gomez.

Mass merchants delivered the fastest access in April to shoppers with a high broadband connection, says Gomez Inc.

Gomez notes that customers with a broadband connection could visit a mass merchant site in about 6.08 seconds, compared with computers and electronics retailers (6.40 seconds), apparel and accessories retailers (6.46 seconds), and specialty merchants (6.52 seconds).

When a site is accessed by a dial-up connection, apparel and accessories retailers provided the fastest average access at 45.36 seconds, Gomez says. The next fastest web retailing category was specialty retailers at 52.46 seconds.

comments powered by Disqus

Advertisement

Advertisement

Advertisement

From IR Blogs

FPO

Puneet Mehta / Mobile Commerce

Keeping the creepiness out of mobile marketing

A mobile marketing expert offers five tips to retailers on how to approach new marketing ...

FPO

Jacques van der Wilt / E-Commerce

How to quickly improve your ROI on Google Shopping

Don’t just track category ROI. Look at ROI by product to maximize profits. Just one ...

Advertisement