May 28, 2008, 12:00 AM

Mass merchants delivered the best overall performance in April

Shoppers with a broadband connection could visit mass merchant sites in about 6.08 seconds in April compared with computers and electronics retail sites at 6.40 seconds, says Gomez.

Bill Briggs

Senior Editor

Mass merchants delivered the fastest access in April to shoppers with a high broadband connection, says Gomez Inc.

Gomez notes that customers with a broadband connection could visit a mass merchant site in about 6.08 seconds, compared with computers and electronics retailers (6.40 seconds), apparel and accessories retailers (6.46 seconds), and specialty merchants (6.52 seconds).

When a site is accessed by a dial-up connection, apparel and accessories retailers provided the fastest average access at 45.36 seconds, Gomez says. The next fastest web retailing category was specialty retailers at 52.46 seconds.

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