May 21, 2008, 12:00 AM

Order value grows 15% each month for Big Y`s new online grocery service

Average order value for Big Y Supermarkets’ new online grocery shopping service BigY2Go has increased 15% each month since one store in the New England chain began offering the web ordering option six months ago.

Katie Evans

Managing Editor, International Research

Average order value for Big Y Supermarkets’ new online grocery shopping service BigY2Go has increased 15% each month since one store in the New England chain began offering the web ordering option six months ago.

MyWebGrocer, the vendor that provided the software for the program, says that the averge order size across all grocery stores using its software is $140.

To use BigY2Go, customers log on at the store’s web site, browse inventory and place orders. Store employees at Big Y Supermarkets, equipped with handheld devices, fill the orders. Shoppers pay for the goods when they pick them up. Big Y’s online ordering system does not have a delivery option.

“Offering an online shopping service to a customer who cannot get it elsewhere allows us to retain and acquire more customers for Big Y,” says Phill Schneider, Big Y’s vice president of sales. “In today’s competitive market, this is profitable and an invaluable addition to our offering.” About 70% of customers using the online ordering system at Big Y are repeat customers, according to MyWebGrocer.

Based on the success of the initial roll out, Big Y, which operates 57 stores throughout Connecticut and Massachusetts, is planning to add the service at several more locations, according to MyWebGrocer.

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