As the weather warms up, it appears Internet users are spending slightly less time on the web. The average active U.S. web user went online 59 times last month, accessed 104 domains and viewed about 2,361 web pages, according to Nielsen Online. All of those figures are down slightly compared to March.
Average home and work U.S. Internet usage for April compared to March with percent change, according to Nielsen Online was:
- Sessions/Visits Per Person, 59, 60, -1.7%
- Domains Visited Per Person, 104, 105, -1%
- Web Pages Per Person, 2,361, 2,437, -3.1%
- Duration of a Web Page Viewed, 00:53, 00:52, 2.0%
- PC Time Per Person, 67:49:39, 67:42:28, 0.2%
About 164.5 million U.S. consumers went online in April, according to Nielsen Online. Slightly more women (51.52% ) used the Internet than men (48.48%). The top ten most frequently visited sites by brand for April, with unique audience in millions and time spent per person (hours:seconds: minutes) were:
Unique visitors count only once each visitor who came to a site, no matter how many times they visited.