May 20, 2008, 12:00 AM

Consumers went online slightly less in April, Nielsen Online says

As the weather warms up, it seems consumers are spending slightly less time online. U.S. web users went online an average of 59 times last month, accessing 104 sites and viewing 2,361 pages, Nielsen Online says. All of those figures are down from March.

Katie Evans

Managing Editor, International Research

As the weather warms up, it appears Internet users are spending slightly less time on the web. The average active U.S. web user went online 59 times last month, accessed 104 domains and viewed about 2,361 web pages, according to Nielsen Online. All of those figures are down slightly compared to March.

Average home and work U.S. Internet usage for April compared to March with percent change, according to Nielsen Online was:

  • Sessions/Visits Per Person, 59, 60, -1.7%
  • Domains Visited Per Person, 104, 105, -1%
  • Web Pages Per Person, 2,361, 2,437, -3.1%
  • Duration of a Web Page Viewed, 00:53, 00:52, 2.0%
  • PC Time Per Person, 67:49:39, 67:42:28, 0.2%

About 164.5 million U.S. consumers went online in April, according to Nielsen Online. Slightly more women (51.52% ) used the Internet than men (48.48%). The top ten most frequently visited sites by brand for April, with unique audience in millions and time spent per person (hours:seconds: minutes) were:

  • Google, 120.79, 1:18:30
  • Yahoo, 115.82, 3:09:22
  • Microsoft, 97.55, 0:43:48
  • MSN/Windows Live, 93.99, 2:11:43
  • AOL Media Network, 90.56, 3:51:06
  • YouTube, 72.02, 0:48:03
  • Fox Interactive Media, 68.59, 1:52:18
  • Wikipedia, 55.82, 0:17:52
  • eBay, 55.13, 2:00:31
  • Apple, 48.79, 1:08:48

    Unique visitors count only once each visitor who came to a site, no matter how many times they visited.

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