A Forrester report points out challenges faced by some business-to-business firms working online.
Analytics vendor Coremetrics’ new chief marketing officer will look to grow sales internationally while its new vice president for worldwide consulting services will focus on digital marketing.
Coremetrics Inc. has made two new executive appointments, naming Kathi Kaplan as chief marketing officer and Jay Holstrom as vice president for worldwide consulting services.
Prior to joining Coremetrics, Kaplan was vice president of global demand marketing for Borland Software. Earlier in her career, she held positions as vice president of Americas field marketing at Business Objects and vice president of worldwide marketing at Silicon Graphics Inc. She also has served in senior marketing positions with a number of technology start-ups, focusing on brand development and customer acquisition.
In her new role, she’ll lead strategic development of integrated marketing initiatives, working to grow sales internationally through the development of new customer acquisition and retention programs.
“Kathy has extensive experience in driving successful marketing strategies for both highly established companies and emerging start-ups, and she brings a unique blend of skills and insight to our wide-ranging client base,” says Joe Davis, Coremetrics CEO.
New hire Jay Holstrom will lead Coremetrics’ efforts in designing and delivering consulting services to support customer digital marketing initiatives. He has more than 20 years of experience in enterprise-class information technology. Most recently, he was vice president of services for Flashline Inc, where he was responsible for consulting services, customer service, content and community, and training. Previously, he was with Zabba LLC, Compuware, Keybank and Eaton Corp.
“With his diverse background and association with great brand name companies, Jay will be able to expand our professional services organization and create innovative programs that provide the expertise our clients need,” says Jeff Schmidt, vice president of worldwide sales and services.