May 15, 2008, 12:00 AM

Rising demand for on-demand platform driving growth at Venda, company says

When Russian apparel fashion designer Kira Plastinina enters the U.S. online retail market this year, it will launch one of about 80 new web sites on the on-demand e-commerce platform provided by Venda Inc., Venda says.

Paul Demery

Managing Editor, B2B E-commerce

When Russian apparel fashion designer Kira Plastinina enters the U.S. online retail market this year, it will launch one of about 80 new web sites on the on-demand e-commerce platform provided by Venda Inc., Venda says.

Venda provides its e-commerce platform under an on-demand software-as-a-service model, commonly referred to as SaaS, under which multiple web sites each operate on their own version of a shared technology platform hosted by Venda. “SaaS is becoming far more widely recognized as an e-commerce delivery model,” says Doug Topken, vice president of merchandising at Venda. “We’re on track to deliver about 80 new web sites this year.”

That will raise Venda’s total number of client web sites to 280 from 200 at the end of last year, he adds.

To accommodate its growth this year, Venda is also adding a data center in Santa Clara, CA, expanding its New York headquarters and hiring additional project managers, Topken says. It’s also upgrading its ability to provide its client sites with rich media applications, including product Zoom and online flip-page catalogs, he adds.

Venda can serve retailers ranging from about $5 million to $200 million a year in revenue, though it mostly serves companies in the middle of that range, Topken says. It charges a flat fee of $12,000 per month per web site, up from its initial fee of $10,000.

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