Advanced Reports, Analytics and Optimization Engine Drives Sales, Leads, and Revenue through the Power of Consumer Social Networks
San Francisco, CA - May 6, 2008 - PopularMedia, the leading provider of social media marketing solutions, today announced a suite of products designed to help companies maximize the impact of online word-of-mouth channels to deliver leads, sales and revenue growth through trusted consumer social networks.
"Marketers and publishers alike are wrestling with how to monetize social media," said Jim Calhoun, CEO of PopularMedia. "Our suite of solutions are proven to deliver more value to advertisers, more engaging experiences for consumers, and better results through the power of predictive analytics and optimization."
The social media marketing suite allows marketers and agencies to publish, measure, and optimize online word-of-mouth programs; identify and target influential consumers and social networks; and facilitate consumer-to-consumer sharing through email, blogs, and social network sites. PopularMedia`s technology measures and optimizes every aspect of its online word-of-mouth programs, including consumer-to-consumer sharing activity, impact on transactions, targeted consumer actions, and consumer messaging and applies sophisticated algorithms to optimize campaign performance.
To date, PopularMedia programs have touched over 40 million consumers. IGG.com, Oddcast, Omaha Steaks, Shoebuy, and Zecco are just a sample of customers, agencies and partners that have identified influential consumers and are generating real ROI through PopularMedia`s solutions.
PopularMedia`s social media marketing suite consists of enterprise-level strategic products and services and easy-to-use sharing tools, all delivered on a Software as a Service platform.
- PopularMedia Conversation, the company`s flagship product, is a word-of-mouth campaign management platform allowing marketers to create, publish and test a range of social media experiences. The system uses predictive analytics to identify the combination of factors that will lead to maximum distribution through social networks while achieving a marketer`s targeted objectives.
- PopularMedia Insights provides real-time, actionable intelligence into consumers` online social activities, motivations, and technology usage, enabling marketers to make more informed marketing decisions.
- PopularMedia Importer is an easy to configure web service API which lets website visitors quickly import contact information from their existing web-based address books. Importing from Yahoo, Gmail, AOL, MSN/Hotmail and LinkedIn is supported. Users get easy access to their address books. PopularMedia Importer is available free at http://www.popularmedia.com/solutions/api_form.php. Real-time usage reporting is available for an additional fee.
Consumers are flooded with information from a variety of channels, and are turning away from traditional media networks in favor of personal, socially connected networks. This shift has turned consumers into powerful influencers who directly impact a marketer`s bottom line. In October 2007, a Nielsen study found that consumer recommendations are the most trusted form of advertising around the world. Over three-quarters of respondents from 47 markets across the world rated recommendations from consumers as a trusted form of advertising.
PopularMedia`s social media marketing suite is available direct from the company or through its growing network of agency partners. Clients can select products based on their need or purchase the Influencer Edition which combines PopularMedia Insights, PopularMedia Conversation, and creative and strategic services to help clients quickly deploy high impact social media marketing programs.
PopularMedia offers a suite of social media marketing solutions and services that help global brands and agencies turn consumers into powerful influencers. Our solutions leverage social and online media networks to create fast-growing, sustainable, and measurable word-of-mouth (WOM) programs that deliver new customers, leads, sales, and targeted traffic, and a socially connected consumer database for future marketing initiatives. PopularMedia has created programs for more than 125 customers across the publishing, entertainment, e-commerce, financial services, technology, and telecom industries. PopularMedia is based in San Francisco and backed by Sequoia Capital and Steamboat Ventures. For more information, please visit: www.popularmedia.com