May 12, 2008, 12:00 AM

E-commerce software provider LaGarde names a chief marketing officer

Lance Hemenway was one of the founders of eUniverse, the company that started social networking site MySpace.com. His job will be to promote LaGarde’s new offerings for mid-sized retailers and its flagship Storefront software for smaller merchants.

Katie Evans

Managing Editor, International Research

E-commerce software vendor LaGarde Inc. has hired a chief marketing officer who was part of the team that launched social networking site MySpace.com.

Lance Hemenway was one of the founders of eUniverse, the company that started MySpace. Hemenway was head of creative development for the company when it was acquired in 2005 by Fox Interactive Media. Since then, he has been working as a consultant to Fox Interactive from his home town of Kansas City, where LaGarde is based.

Hemenway contacted LaGarde after seeing a press release about the company’s new e-commerce offerings for midsized merchants. "I was amazed to find a company right here in my own backyard with so much potential," Hemenway says.

His job will be to promote LaGarde’s new products for mid-sized retailers as well as its flagship Storefront software for smaller merchants, the company says. "I`m eager to turn Lance loose,” says CEO Bob LaGarde. “His Web marketing expertise and enthusiasm are a welcome addition to the team. I`m confident Lance will help us take the company to the next level."

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