May 8, 2008, 12:00 AM

One World United adds private-label online rewards mall to program

One World United, a debit card issuer focused on the Canadian market, is launching a private-branded online rewards shopping mall through BSP Rewards Inc., a subsidiary of MediaNet Group Technologies.

Paul Demery

Managing Editor, B2B E-commerce

One World United, a debit card issuer focused on the Canadian market, is launching a private-branded online rewards shopping mall through BSP Rewards Inc., a MediaNet Group Technologies subsidiary.

One World United’s basic program uses a reloadable MasterCard debit card as the membership loyalty card, which can be used to receive discounts at participating merchants. The debit card issuer has registered more than 600 retail merchants, hotels, car rental agencies, restaurants and others since launching in September.

With the addition of the BPS Rewards platform, One World United members will be able to earn rewards points for purchases from BSP’s online merchant network, which includes both U.S. and Canadian merchants, including Old Navy, Circuit City, Target, Ritz Camera, BuildDirect, Ulla Popken and Big Al’s Aquarium sales.

Under the mall program, cardholders can accumulate rewards points in a virtual wallet through online purchases at BSP’s participating merchants. Each point is equal to $1 and can be redeemed at the online mall or, once the rewards total $25, loaded onto One World United’s debit card for use at any MasterCard merchant.

“We are continuously looking for services and programs to add value to our debit card program,” says Jeff Dyck, CEO of One World United. “The numerous benefits offered by BSP’s more than 700 merchants, 100 gift cards, and 8,500 restaurants proved to be the best, most efficient and effective approach to bringing these value-added services to our members.”

One World United markets the card through both traditional advertising and over the Internet. It plans to circulate information on the card to more than 45% on online users through social networking sites.

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