May 2, 2008, 12:00 AM

Raising the Stakes

(Page 4 of 4)

110 million U.S. adults do not shop online. Who are they?

  • 55 million U.S. adults do not use the Internet.
  • Nearly 36 million (74%) adults 62 and older do not shop online.
  • About 12 million Internet users do not shop online for fear of providing personal or payment information to web sites.
  • Consumers with dial-up Internet connections at home are less likely to shop online than those with broadband connections (59% versus 74%). That means 34 million dial-up users as well as 21 million consumers with broadband do not shop online.
  • Minorities are less likely to shop online:
  • 17 million African-American adults (59%) do not shop online
  • 19 million Hispanics (58%) do not shop online. Among Hispanics, language proficiency is a key indicator of Internet use. Only 32% of Spanish-dominant Hispanics use the Internet, versus 78% who are English-dominant and 76% who are bilingual.


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