ShopLocal’s Industry-leading Solution Enables Improved Functionality for Shoppers and Promotional Opportunities
CHICAGO – April 30, 2008 – ShopLocal, the leader in multi-channel shopping and marketing services, and Mervyns, a family-friendly department store, today announced an agreement to use ShopLocal’s SmartCircular service to deliver highly interactive, targeted and localized promotions to Mervyns’ customers on Mervyns.com. The industry-leading solution also provides Mervyns with analytics on shopper behavior and weekly online circular activity, and the SmartCircular software enables future opportunities for Mervyns to distribute its local advertisements anywhere on the Internet.
“We decided to select SmartCircular because of its superior features and ShopLocal’s reputation for top-notch customer service,” said Susan Mesec, Mervyns’ senior vice president of Marketing. “Additionally, we have the option to use ShopLocal’s SmartDelivery functionality – giving us a broader platform to more efficiently localize our marketing efforts across the Internet.”
ShopLocal’s SmartCircular allows shoppers to browse by brand, department or page and includes local store information such as maps, directions and store hours. In addition to the pre-shopping functionality, Mervyns’ customers can print a shopping list of items they chose from their neighborhood Mervyns online circular.
“Mervyns can now provide its shoppers with the most interactive and informative local promotions solution available on the Internet today,” said Bob Armour, CMO at ShopLocal. “We are thrilled to be part of their new Web site, and we look forward to the prospect of helping them attract more customers with our SmartDelivery solutions.”
ShopLocal, the leader in multi-channel localized shopping and advertising services, offers a complete suite of solutions that connect advertisers and consumers - online and in-store. ShopLocal’s industry leading SmartProduct business solutions (SmartCircular, SmartMedia, SmartDelivery and SmartCatalog) enable more than one hundred of the nation’s top retailers, including Target, Best Buy, Home Depot, CVS and Sears, to deliver highly interactive, targeted and localized promotions to shoppers anywhere on the Internet and in mobile applications.
The Company’s consumer shopping site ShopLocal.com is the leading multi-channel marketplace on the Web, providing consumers with choice and control in their shopping experience by offering millions of timely online and in-store offers on one easy to use site. ShopLocal.com powers multi-channel shopping for hundreds of major newspaper, online yellow pages and shopping sites, including Los Angeles Times, Arizona Republic, Miami Herald, Superpages.com, Switchboard and Local.com. ShopLocal is owned by Gannett Co., Inc. (NYSE:GCI), Tribune Company and The McClatchy Company (NYSE:MNI). For more information, visit www.aboutshoplocal.com.
Mervyn’s LLC, headquartered in the San Francisco Bay Area, is a family-friendly promotional neighborhood department store offering trend-right fashions and home décor for the entire family at affordable prices. Mervyns has a well-earned reputation for its extensive selection of national and private-label fashions and housewares. Community giving has been a cornerstone of the company’s business since 1949, with a focus on improving the lives of children and families by giving back to its communities by way of volunteerism and through its award-winning ChildSpree® program. Mervyns has more than 175 locations in seven states. For more information, go to www.mervyns.com.
ShopLocal, ShopLocal.com, SmartCircular, SmartCatalog, SmartMedia and SmartDelivery are trademarks of ShopLocal. Other company and product names may be trademarks of their respective owners.