The Top 500 retailer buys Campus Deals, which offers mobile coupons to college students.
Office Depot leads in March conversion rates, study says
Among online retailers with at least 500,000 unique visitors in March, Office Depot recorded the highest visitor-to-sales conversion rate for the month at 20.9%, Nielsen Online reports.
Managing Editor, International Research
Among online retailers with at least 500,000 unique visitors in March, Office Depot Inc. recorded the highest visitor-to-sales conversion rate for the month, followed by QVC Inc. and VistaPrint Ltd., Nielsen Online says in its MegaView Online Retail report.
Office Depot, No. 3 in the Internet Retailer Top 500 Guide, had a March conversion rate of 20.9%. QVC.com had a conversion rate of 19%, and VistaPrint 18.3%.
Following are the top 10 online retailers in March conversion rates, according to Nielsen’s MegaView Online Retail report:
In the Internet Retailer Top 500 Guide, QVC is No. 14; VistaPrint, No. 79; 1-800-Flowers, No. 117; eBags, No. 92; and L.L. Bean, No. 23.
Lands’ End is a unit of Sears Holdings Corp., which is No. 7 in the Guide, and Pottery Barn Kids is part of Williams-Sonoma Inc., No. 20.